The Search

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by John Battelle

The story of the popular Internet search engine draws on more than 350 interviews with executives at Google and other leading technology companies, explaining how it became one of the world's leading IPOs and revealing how Google and its competitors contributed to changes in information searching and viral marketing. 40,000 first printing.

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For an organization consisting mainly of engineers, whiteboards served as the corporate equivalent of the water cooler.

— John Battelle, The Search