Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
Have you ever questioned why so many cutting-edge goods seem to make a splash but then vanish before they can be used effectively? Geoffrey Moore, a marketing expert, offers an explanation: They get caught in the "chasm" that separates the early market from the general market.
There is something fundamentally different between a sale to an early adopter and a sale to the early majority, even.