The Pursuit of Wow!
Tom Peters, renowned management guru, offers a practical guide to impractical times, organised into more than 200 thought- and action-provoking elements—from the necessity of clean trucks and restrooms to dialogues with entrepreneurs establishing new markets. Tom Peters provides readers with the words, the means, to survive in chaotic corporate environments in The Pursuit of Wow! In Search of Excellence, his ground-breaking book, revolutionised the way businesses operate. It's finally time to make the transition to the cyberstage era. Getting to a point known as greatness is no longer a viable option. Take that jump, and then take it again—catapult their imaginations, blow their minds—in a word, wow! them. Peters' unique thinking encourages corporate thought processes once more.
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