In The Power of Habit, award-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to the sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
You’ll find The Power of Habit on almost every productivity list and for good reason. Written in 2014 by award-winning business reporter Charles Duhigg, it explains how our habits are formed and broken in an intelligent model that is understandable, sharp, and useful. Duhigg provides practical strategies and techniques backed by psychology, research, and real-life examples.
If you’re interested in learning how your brain is wired and why some habits fail and succeed, this book is a fascinating eye-opener. It will kick-start a different thinking process around habits and how you see your everyday actions.
“You’ll never look at yourself, your organization, or your world quite the same way.” —Daniel Pink, bestselling author of Drive and A Whole New Mind