Charles Duhigg, an award-winning business reporter, brings us to the cutting edge of scientific discoveries that explain why habits exist and how they may be modified in The Power of Habit. Duhigg delivers a whole new perspective of human nature and its possibilities by distilling massive amounts of information into compelling narratives that take us from the boardrooms of Procter & Gamble to the sidelines of the NFL to the front lines of the civil rights struggle. The Power of Habit is built on an energizing argument: understanding how habits work is the key to exercising regularly, losing weight, becoming more productive, and attaining success. As Duhigg demonstrates, we can improve our businesses, communities, and lives by embracing this new science.
You’ll find The Power of Habit on almost every productivity list and for good reason. Written in 2014 by award-winning business reporter Charles Duhigg, it explains how our habits are formed and broken in an intelligent model that is understandable, sharp, and useful. Duhigg provides practical strategies and techniques backed by psychology, research, and real-life examples.
If you’re interested in learning how your brain is wired and why some habits fail and succeed, this book is a fascinating eye-opener. It will kick-start a different thinking process around habits and how you see your everyday actions.
“You’ll never look at yourself, your organization, or your world quite the same way.” —Daniel Pink, bestselling author of Drive and A Whole New Mind
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