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Failure isn’t a necessary evil. In fact, it isn’t evil at all. It is a necessary consequence of doing something new.
Creativity, Inc.
“What does it mean to manage well?”
From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in business—sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath. Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.”
For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable.
As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention.
When co-founder of Pixar Animation Studios Ed Catmull began his career, he had only one objective: to produce movies with computer-generated animation. Despite numerous obstacles, Catmull persevered in advancing computer animation technology and finally co-founded Pixar to combine his passion for animation with his knowledge of computer technology.
Throughout the development of Pixar, Catmull created leadership techniques that promoted creativity at work while maintaining the success and profitability of the business. Catmull outlines the key elements in creating and maintaining a creative culture in Creativity, Inc. Catmull describes the ways Pixar's creative culture enabled it to develop into the animation powerhouse it is today, from eradicating fear of failure and preserving new ideas.
Failure isn’t a necessary evil. In fact, it isn’t evil at all. It is a necessary consequence of doing something new.
