The Art of the Long View

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by Peter Schwartz

What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life—bottom-line numbers, for instance—but the intangibles: our hopes and fears, our beliefs and dreams. Only stories—scenarios—and our ability to visualize different kinds of futures adequately capture these intangibles.

In The Art of the Long View, now for the first time in paperback and with the addition of an all-new User's Guide, Peter Schwartz outlines the "scenaric" approach, giving you the tools for developing a strategic vision within your business.

Schwartz describes the new techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the world's leading institutions and companies, including the White House, EPA, BellSouth, PG&E, and the International Stock Exchange.

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Our favourite quote from The Art of the Long View

And there is, of course, a filter within yourself. When a book, or magazine article, or idea makes you uncomfortable, notice your exact reaction. If you're bored, move on. If you feel threatened, stay with it and see what troubles you.

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And there is, of course, a filter within yourself. When a book, or magazine article, or idea makes you uncomfortable, notice your exact reaction. If you're bored, move on. If you feel threatened, stay with it and see what troubles you.

— Peter Schwartz, The Art of the Long View