Throwing Rocks at the Google Bus

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by Douglas Rushkoff

Why isn't the rapid expansion of corporations like Facebook and Uber resulting in more wealth for all?

What is the underlying issue that pits the wealthy against the poor and technologists against the rest of society?

Protesters' fury was justified, but it was misguided when they damaged the windows of a bus bringing Google employees to work. The actual age-old battle isn't between the unemployed and the digital elite, or even between the 99 percent and the 1%. Rather, a whirlwind of technical advancements has spun our economic agenda out of control, trapping humanity as a whole—protesters and Google employees, shareholders and executives alike—in the aftermath. It's past time to make our economy work better for the people it's designed to help.

Douglas Rushkoff, a renowned media researcher and author, shows us how to blend the finest of human nature with the greatest of contemporary technology in this ground-breaking book. Rushkoff provides a critical vocabulary for our economic moment and a nuanced portrait of humans and commerce at a critical crossroads by tying together disparate threads—big data, the rise of robots and AI, the increasing participation of algorithms in stock market trading, the gig economy, and the collapse of the eurozone.

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Companies with new technologies are free to disrupt almost any industry they choose—journalism, television, music, manufacturing—so long as they don’t disrupt the financial operating system churning beneath it all.

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Companies with new technologies are free to disrupt almost any industry they choose—journalism, television, music, manufacturing—so long as they don’t disrupt the financial operating system churning beneath it all.

— Douglas Rushkoff, Throwing Rocks at the Google Bus