The Net and the Butterfly

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by Olivia Fox Cabane

Olivia Fox Cabane proposed an innovative way to being more charming in her book The Charisma Myth. She's now collaborating with Judah Pollack to show how anyone can train their brain to have more eureka moments.

Your brain's creative state is shaped like a butterfly. It's lovely and unpredictable, difficult to capture and hence highly coveted. You'll need a net if you want to catch it. Enter executive mode, your brain's task-oriented network that assists you in tying your shoes, running a meeting, or pitching a customer. Both modes must work together for you to succeed—your inner butterfly must be active and free, but your inner net must be ready to spring at the proper time and generate that "aha!" moment. Is there a mechanism to trigger these discoveries that isn't just on chance?

We can now understand these breakthrough moments—and even induce them through a series of particular practices—thanks to new neuroscience discoveries. All of these apparently random breakthrough ideas turn out to have a hidden pattern. Accidental discoveries have a common birth narrative throughout history, from Achimedes' legendary moment in the bathtub to designer Adam Cheyer's inspiration for Siri. This book will teach you how to master the abilities that will turn your brain into a reliable source of new ideas.

Cabane and Pollack give a step-by-step approach for accessing the area of the brain that makes breakthroughs and gradually removing internal impediments, based on their significant coaching and training expertise with leading Silicon Valley organizations.

*Imagine an other universe where gravity does not exist, as well as the social and legal systems that govern it.
*Compare and contrast Disney's Pocahontas with James Cameron's Avatar.
*Mental activities can help you overcome impostor syndrome.
*Climbing a tree may literally transform your viewpoint.
*Watch a foreign film with no subtitles to activate your butterfly mode.

Readers will gain a tremendous new capacity for breakthrough thinking by completing the activities in this book.

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— Olivia Fox Cabane, The Net and the Butterfly