Mastering the Rockerfeller Habits and Scaling Up

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by Verne Harnish

It’s been over a decade since Verne Harnish’s best-selling book Mastering the Rockefeller Habits was first released. Scaling Up (Rockefeller Habits 2.0) is the first major revision of this business classic which details practical tools and techniques for building an industry-dominating business. This book is written so everyone — from frontline employees to senior executives — can get aligned in contributing to the growth of a firm. Scaling Up focuses on the four major decision areas every company must get right: People, Strategy, Execution, and Cash. The book includes a series of new one-page tools including the updated One-Page Strategic Plan and the Rockefeller Habits ChecklistTM, which more than 40,000 firms around the globe have used to scale their companies successfully — many to $10 million, $100 million, and $1 billion and beyond – while enjoying the climb!

Our thoughts on Mastering the Rockerfeller Habits and Scaling Up

Our favourite quote from Mastering the Rockerfeller Habits and Scaling Up

If you want to teach people a new way of thinking, don’t bother trying to teach them. Instead, give them a tool, the use of which will lead to new ways of thinking.

Book Summary

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If you want to teach people a new way of thinking, don’t bother trying to teach them. Instead, give them a tool, the use of which will lead to new ways of thinking.

— Verne Harnish, Mastering the Rockerfeller Habits and Scaling Up