Top Dog

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by Po Bronson & Ashley Merryman

Bronson and Merryman combine science and narrative once more in Top Dog to expose what's actually in the heart of a champion. The exhilaration of success and the humbling anguish of failure. The neurology of errors and testosterone Why are rivals so motivating? How having a home field advantage might help you receive a raise. What true teamwork necessitates. Baseball, the SAT, sales competitions, and Linux are all on the menu. Before becoming inventors, da Vinci and FedEx were fierce competitors.

Top Dog is carried by Olympians in their gym bags. It's stashed in the briefcases of Wall Street speculators and madmen on Madison Avenue. Educators debate it in the hallways of academia, while risk takers from Silicon Valley to Vegas scramble to execute its ideas. Now you can see for yourself what this game-changing discussion is all about.

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Our favourite quote from Top Dog

Researchers have found that the more people focus on their odds of winning, the less likely they’ll go for it. But the more they focus on what they’ll win if they succeed, the more likely they’ll go for it.

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Researchers have found that the more people focus on their odds of winning, the less likely they’ll go for it. But the more they focus on what they’ll win if they succeed, the more likely they’ll go for it.

— Po Bronson & Ashley Merryman, Top Dog