The Startup Owner's Manual

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by Steve Blank

Welcome to The Startup Owner's Manual, a near-encyclopedic manual that will teach you:

  • How to incorporate the Business Model Canvas as the organizing principle for startup hypotheses
  • How to find Product-Market fit
  • How to Get, Keep and Grow customers
  • How to fuel growth with metrics that matter

The Startup Owner's Manual walks you, step-by-step, through the tested and proven Customer Development process created by startup expert Steve Blank, unlocking the secrets to building a successful, scalable company.

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Our favourite quote from The Startup Owner's Manual

Rule No. 1: There Are No Facts Inside Your Building, So Get Outside.

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Rule No. 1: There Are No Facts Inside Your Building, So Get Outside.

— Steve Blank, The Startup Owner's Manual