The Method Method
The unusual founders of Method provide an inspirational case study for the next generation of entrepreneurs.
Method has been earning headlines and profits with a groundbreaking combination of culture and commerce, style and substance since it was founded 10 years ago by boyhood friends Eric Ryan and Adam Lowry. Method's eco-friendly soaps, detergents, and cleaners are now widely available in shops, reclaiming important shelf space previously occupied by P&G and Unilever's boring old goods.
The seven principles at the heart of Method's business philosophy, which Ryan and Lowry concentrate about, include:
*Kick Ass at Fast: Take advantage of your tiny size; by bringing ideas to market quickly, you can remain ahead of larger competitors.
*Advocates to Inspire: Rather of engaging in costly market share conflicts, focus on building stronger connections with fewer clients in order to increase wallet share.
*Win on Product Experience: Create experiences for your clients in addition to meeting their sensible demands.
The Method Method is an honest, irreverent case study from the inside. Readers will get insight into how today's customers act, how today's businesses compete, and how both groups are working together to generate substantial global change.
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