The Corporate Blogging Book

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by Debbie Weil

An updated edition of the original and definitive book about corporate blogging, published by Penguin Portfolio. Debbie's book, first released in 2006, is a classic. Kirkus Reports called it "smart, witty and accessible." It's the how-to bible on corporate and business blogging recommended by best-selling author David Meerman Scott (The New Rules of Marketing and PR). Debbie deconstructs the myth surrounding company blogs (they are boring and pointless) and shows you how to write a compelling blog that will, ultimately, increase sales.

Despite the buzz surrounding Facebook and Twitter, a blog remains the hub of social media marketing. This updated edition explains step-by-step how to start a test blog and sell it to management, 13 ways you can use a blog as a marketing strategy, and everything non-geeks need to know about blogging tools and technology.

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— Debbie Weil, The Corporate Blogging Book