Web designers aren't just web designers anymore. You'll need more than simply HTML and CSS to build a successful online product as big as Etsy, Facebook, Twitter, or Pinterest–or even as little as a simple app. You must know how to build significant online experiences that entice consumers to return again and again.
To put it another way, you need to think like a product designer instead of a web designer, a graphic designer, a UX designer, or an interaction designer.
Etsy Creative Director Randy Hunt covers the skills, techniques, types of tools, and suggested workflows for building world-class digital goods in this ground-breaking introduction to modern product design. After reading this book, you'll have a thorough grasp of what product design entails, as well as the best practices for creating your own successful online goods.
People think that design is styling. Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.
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