No Filter: The Inside Story of Instagram
Instagram's joyful and simple UI has caught our collective imagination since its inception in 2010, quickly becoming a way of life. Sarah Frier, a technology writer, discusses in No Filter: The Inside Story of Instagram how Instagram's founders blended art and technology to overcome naysayers and hook the public on visual storytelling. Instagram originally drew craftsmen, but the network quickly grew in popularity among the general public, spawning a whole industry of digital influencers worth tens of billions of dollars.
After eighteen months of rapid development, Instagram's founders, Kevin Systrom and Mike Krieger, took the heartbreaking choice to sell the company to Facebook. For most businesses, that would be the end of the narrative; nevertheless, for Instagram, it was just the start. Instagram took certain lessons from Facebook and ignored others, until its popularity caused friction with Facebook CEO Mark Zuckerberg, precisely as Facebook was engaged in a series of public problems. Frier unearths the events that led to the cofounders' departure, revealing crucial moments previously unknown to the public.
At its heart, No Filter draws on unprecedented exclusive access—from the founders of Instagram, as well as employees, executives, and competitors; hedge fund billionaire Ray Dalio; Anna Wintour of Vogue; Kris Jenner of the Kardashian-Jenner empire; and a plethora of influencers, from fashionistas with millions of followers to owners of famous dogs worldwide—to show how Instagram has fundamentally changed the way we communicate, shop, eat, and travel. The book takes readers inside consumers' personal image and renown schemes, revealing how the company's product selections have influenced the structure of our society. No Filter presents the compelling tale of how Instagram not only spawned a new business but also revolutionised our lives, from teens to the Pope.
.webp){kind=small}
