Semler turned his family's business, the aging Semco corporation of Brazil, into the most revolutionary business success story of our time. By eliminating uneeded layers of management and allowing employees unprecedented democracy in the workplace, he created a company that challenged the old ways and blazed a path to success in an uncertain economy.
But sometimes the committee members complained that in our effort to be equitable we dragged out the process, talking too much, agonizing too long, and increasing the pain. Perhaps that was the unavoidable price for corporate democracy.
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