Amaze Every Customer

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by Shep Hyken

You must provide an unforgettable consumer experience. Why? In any market and economy, it is the competitive advantage of new-era enterprise.

Shep Hyken, a renowned customer experience specialist, describes how providing consistently excellent service may help your organization go from good to exceptional. All transitions need a role model, and Shep has identified the ideal role model for your team: Ace Hardware. Businessweek selected Ace as one of America's top ten customer service companies, and it scored first in its category for customer satisfaction. Shep discusses the five tactical areas of customer amazement via illuminating anecdotes from Ace's over-the-top engagement with customers: leadership, culture, one-on-one, competitive edge, and community.

Delivering exceptional service necessitates everyone in your business taking the initiative and being a leader. It's not necessary to have a title. It necessitates the use of the appropriate tools and principles. Shep brings the topic to a profoundly practical level to help you empower people at all levels. His 52 Amazement Tools, such as "Ask the additional inquiry" and "Focus on the client, not the money," are easy to understand, applicable to nearly anybody, and backed up with engaging studies and tales.

Between these covers, you'll find the tools and strategies you'll need to turn your firm into a customer-centric operation that will delight every client every time.

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— Shep Hyken, Amaze Every Customer