The Big Switch

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by Nicholas Carr

The definitive guide to the cloud computing revolution.

“Magisterial…Draws an elegant and illuminating parallel between the late-19th-century electrification of America and today’s computing world.” ―Salon

Hailed as “the most influential book so far on the cloud computing movement” (Christian Science Monitor), The Big Switch makes a simple and profound statement: Computing is turning into a utility, and the effects of this transition will ultimately change society as completely as the advent of cheap electricity did. In a new chapter for this edition that brings the story up-to-date, Nicholas Carr revisits the dramatic new world being conjured from the circuits of the “World Wide Computer.”

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Our favourite quote from The Big Switch

When a newspaper moves online, the bundle falls apart.

Book Summary

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When a newspaper moves online, the bundle falls apart.

— Nicholas Carr, The Big Switch