Sketching User Experiences treats design and design thinking as different concepts that must be better understood by both designers and the people with whom they must collaborate in order for new products and systems to succeed. While the emphasis is on design, the method is comprehensive. As a result, designers, usability experts, the HCI community, product managers, and business executives will benefit from the book. An focus is placed on combining the back-end concerns of usability and engineering excellence (getting the design right) with an upfront investment in drawing and brainstorming (getting the right design). Overall, the goal is to develop the concept of informed design, which entails shaping emergent technology into a shape that supports and reflects our society's ideals.
Bill Buxton's entertaining work, which is based on both practise and scientific study, attempts to stimulate the imagination while promoting the application of new methodologies, infusing new life into user experience design.
Sketches are social things. They are lonely outside the company of other sketches and related reference material. They are lonely if they are discarded as soon as they are done. And they definitely are happiest when everyone in the studio working on the project has spent time with them.
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