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Book Summary
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The deepest form of understanding another person is empathy...[which] involves a shift from...observing how you seem on the outside, to...imagining.
Mental Models
There is no single methodology for creating the perfect product--but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.
The deepest form of understanding another person is empathy...[which] involves a shift from...observing how you seem on the outside, to...imagining.
