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by Marty Cagan

Inspired's primary idea is that the finest IT businesses produce things in a way that is substantially different from how other organizations do. The book's purpose is to disseminate the greatest firms' practices. This book is particularly intended for Product Managers who work on technology-based products. This encompasses both the hundreds of "tech corporations" such as Google, Facebook, Amazon, Twitter, and others, as well as the thousands more businesses embracing technology (financial companies, media companies, retailers, manufacturers, nearly every industry). Inspired covers a wide range of businesses, from early-stage startups to well-established corporations. Consumer items or gadgets, commercial services for small firms to enterprises, internal tools, and developer platforms are examples of possible products.

Secondarily, Inspired is intended at the designers, engineers, user researchers, and data scientists that work closely with product managers on these organizations' product teams.

Our thoughts on Inspired

Our favourite quote from Inspired

We need teams of missionaries, not teams of mercenaries.

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We need teams of missionaries, not teams of mercenaries.

— Marty Cagan, Inspired