Direct from Dell

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by Michael Dell

Michael Dell, a freshman at the University of Texas in Austin, drove away from his parents' Houston home in a BMW he had purchased by selling newspaper subscriptions. Three personal laptops sat in the backseat. He is now the chairman and CEO of Dell Computer Corporation, a $30 billion firm that is the world's second largest computer producer and marketer. Dell Computer is the envy of its competitors, having been founded on a deceptively simple premise: to offer high-performance computer systems directly to the end customer. Dell's stock has risen more than 90,000 percent in the previous decade, and the company now sells more than $35 million worth of equipment every day.

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I started the business with a simple question: How can we make the process of buying a computer better?

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I started the business with a simple question: How can we make the process of buying a computer better?

— Michael Dell, Direct from Dell